Purpose
Overview: Parakids serves as the parent brand, offering a diverse range of products and experiences for children. Among its sub-brands is Jungle Jumboree, dedicated to providing adventurous and nature-inspired experiences for kids.
Parent - Brand
Parakids is a whimsical lifestyle brand that enriches every aspect of life, from clothing and education, toys, food, healthcare, and dynamic theme parks. With a commitment to quality, innovation, and community spirit, Parakids fosters growth, learning, and delightful experiences for children aged 4-10 and their families, as well as educators, healthcare professionals, and businesses in the tourism and leisure industry. Parakids communicates playfully and optimistically, inviting exploration, creativity, and wonder while emphasizing sustainability, responsibility, and excellence. Through a range of products and experiences, including nutritious foods, engaging toys, interactive education, trendy apparel, gentle skincare, immersive zoo encounters, and dynamic theme park adventures, Parakids inspires curiosity and fosters appreciation for the world around us.
MVP
Mission
Parakids is dedicated to enriching childhood through imaginative, high-quality products and services that empower children with confidence, resilience. We aim to provide an unparalleled experience filled with inspiration, growth, and the joy of discovery, fostering a lifelong love for learning and creativity.
Vision
We aim to be the ultimate customer-centric kids brand, providing trusted, exceptional experiences for parents and caregivers. Our goal is to empower children to discover, learn, and grow, while prioritizing excellence and sustainability to contribute to a better future.
Purpose
Our purpose is clear: to bring joy to childhood. We provide innovative, high-quality products and services that inspire creativity, guided by the playful essence of the plum-headed parakeet. Our aim is to create a world where children grow up happy, healthy, and confident.
Logo
The Parakids parent company's logo, an abstract representation of the plum-headed parakeet in vibrant colors, symbolizes our brand's identity and the potential within every child. It reflects our commitment to fostering a playful, inclusive environment and celebrating nature.
This emblem represents our dedication to enriching childhood experiences and accompanying children through every stage of growth with joy, creativity, and inclusivity.
Visual Guide
Sub - Brand - Jungle Jumboree
Jungle Jamboree Zoo is a unique wildlife sanctuary designed to provide a dynamic and immersive experience for children and families. Rooted in the concept of adventure, education, and interactive engagement, the zoo aims to create a vibrant space where kids and parents can connect with the wonders of the animal kingdom.
Jungle Jumboree
Duration
3 weeks
Role
User Experience & Interface designer
Tool used
Figma, Illustrator, After effects
Jungle Jumboree
Duration
3 weeks
Role
User Experience & Interface designer
Tool used
Figma, Illustrator, After effects
Target Audience
Secondary Target Audience
Primary Target Audience
Families and children
Schools
Wildlife enthusiasts
Tourists
Senior citizen
Environmental enthusiasts
MVP
To inspire and educate the next generation of environmental stewards by providing a unique and interactive zoo experience that fosters curiosity, empathy, and a deep appreciation for the wonders of the animal kingdom.
Mission Statement
Jungle Jamboree envisions a world where every child is connected to nature, empowered with knowledge about wildlife conservation, and inspired to take action for a sustainable future.
Vision
Cultivate a love for animals and nature among children.
Foster a sense of responsibility towards wildlife conservation.
Provide an engaging and interactive educational platform for young minds.
Create lasting memories and positive experiences that shape children's understanding of the environment.
Purpose
Brand Positioning
Gentle Creatures
Sanctuary:
Tranquil encounters with dolphins, seahorses, tortoises, and frogs in specially designed zones.
Interactive wildlife
encounters:
Engaging live shows featuring playful lemurs, capuchin monkeys, and majestic red pandas.
Kid-Friendly Jungle Zones:
Themed play areas and interactive installations for young explorers
Unforgettable memories:
A promise of laughter, learning, and unforgettable moments, creating lasting memories for families.
Conservation
Commitment:
Information about endangered species and conservation efforts at the Conservation Corner.
Visual Guide
Early Sketches and Ideation
Logo Exploration
Typography Exploration
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Color Palette Exploration
Secondary Color
The secondaries are the complementary color. Use them to support the primary color.
Neutral Color
The neutral are the complementary color. Use them to support the primary color.
Logo Misuse
The drawing, proportion are spacing of Parakids brand assets have been carefully developed and may not be redrawn, typeset, altered, embellished or adjusted in any way. Master art files must be used for any logo needs
Do not distort the icon.
Do not cut the icon
Do not change the icon.
Do not change the proportion of the icon
Do not apply any effect on the icon.
Do not flip or rotate the icon.
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Logo
The Jungle Jamboree logo, with vibrant colors and a cleverly integrated "J," features a giraffe, frog, and horn-bill. This trio symbolizes the zoo's commitment to showcasing diverse wildlife from different ecosystems. It represents unity in diversity, inviting exploration and emphasizing the zoo's inclusive space for families and animal enthusiasts.
Jungle Jumboree
Duration
3 weeks
Role
User Experience & Interface designer
Tool used
Figma, Illustrator, After effects
Jungle Jumboree
Duration
3 weeks
Role
User Experience & Interface designer
Tool used
Figma, Illustrator, After effects
Overview: Parakids serves as the parent brand, offering a diverse range of products and experiences for children. Among its sub-brands is Jungle Jumboree, dedicated to providing adventurous and nature-inspired experiences for kids.
Parent - Brand
Parakids is a whimsical lifestyle brand that enriches every aspect of life, from clothing and education, toys, food, healthcare, and dynamic theme parks. With a commitment to quality, innovation, and community spirit, Parakids fosters growth, learning, and delightful experiences for children aged 4-10 and their families, as well as educators, healthcare professionals, and businesses in the tourism and leisure industry. Parakids communicates playfully and optimistically, inviting exploration, creativity, and wonder while emphasizing sustainability, responsibility, and excellence. Through a range of products and experiences, including nutritious foods, engaging toys, interactive education, trendy apparel, gentle skincare, immersive zoo encounters, and dynamic theme park adventures, Parakids inspires curiosity and fosters appreciation for the world around us.
MVP
Mission
Parakids is dedicated to enriching childhood through imaginative, high-quality products and services that empower children with confidence, resilience. We aim to provide an unparalleled experience filled with inspiration, growth, and the joy of discovery, fostering a lifelong love for learning and creativity.
Vision
We aim to be the ultimate customer-centric kids brand, providing trusted, exceptional experiences for parents and caregivers. Our goal is to empower children to discover, learn, and grow, while prioritizing excellence and sustainability to contribute to a better future.
Our purpose is clear: to bring joy to childhood. We provide innovative, high-quality products and services that inspire creativity, guided by the playful essence of the plum-headed parakeet. Our aim is to create a world where children grow up happy, healthy, and confident.
Purpose
Logo
The Parakids parent company's logo, an abstract representation of the plum-headed parakeet in vibrant colors, symbolizes our brand's identity and the potential within every child. It reflects our commitment to fostering a playful, inclusive environment and celebrating nature.
This emblem represents our dedication to enriching childhood experiences and accompanying children through every stage of growth with joy, creativity, and inclusivity.
Visual Guide
Sub -Brand - Jungle Jumboree
Jungle Jamboree Zoo is a unique wildlife sanctuary designed to provide a dynamic and immersive experience for children and families. Rooted in the concept of adventure, education, and interactive engagement, the zoo aims to create a vibrant space where kids and parents can connect with the wonders of the animal kingdom.
Target Audience
Secondary Target Audience
Primary Target Audience
Families and children
Schools
Wildlife enthusiasts
Tourists
Senior citizen
Environmental enthusiasts
MVP
To inspire and educate the next generation of environmental stewards by providing a unique and interactive zoo experience that fosters curiosity, empathy, and a deep appreciation for the wonders of the animal kingdom.
Mission Statement
Cultivate a love for animals and nature among children.
Foster a sense of responsibility towards wildlife conservation.
Provide an engaging and interactive educational platform for young minds.
Create lasting memories and positive experiences that shape children's understanding of the environment.
Purpose
Jungle Jamboree envisions a world where every child is connected to nature, empowered with knowledge about wildlife conservation, and inspired to take action for a sustainable future.
Vision
Enthusiastic and Playful
Welcoming and Inclusive
Memorable and Nostalgic
Educational and Informative
Tone of Voice
Brand Positioning
Gentle Creatures
Sanctuary:
Tranquil encounters with dolphins, seahorses, tortoises, and frogs in specially designed zones.
Interactive wildlife
encounters:
Engaging live shows featuring playful lemurs, capuchin monkeys, and majestic red pandas.
Kid-Friendly Jungle Zones:
Themed play areas and interactive installations for young explorers
Unforgettable memories:
A promise of laughter, learning, and unforgettable moments, creating lasting memories for families.
Conservation
Commitment:
Information about endangered species and conservation efforts at the Conservation Corner.
Visual Guide
Logo
The Jungle Jamboree logo, with vibrant colors and a cleverly integrated "J," features a giraffe, frog, and horn-bill. This trio symbolizes the zoo's commitment to showcasing diverse wildlife from different ecosystems. It represents unity in diversity, inviting exploration and emphasizing the zoo's inclusive space for families and animal enthusiasts.
Early Sketches and Ideation
Logo Exploration
Typography Exploration
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Secondary Color
The secondaries are the complementary color. Use them to support the primary color.
Color Palette Exploration
Neutral Color
The neutral are the complementary color. Use them to support the primary color.
Logo Misuse
The drawing, proportion are spacing of Parakids brand assets have been carefully developed and may not be redrawn, typeset, altered, embellished or adjusted in any way. Master art files must be used for any logo needs
Do not distort the icon.
Do not cut the icon
Do not change color of the icon.
Do not change the proportion of the icon
Do not apply any effect on the icon.
Do not flip or rotate the icon.
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khushijain82002@gmail.com
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