Jungle Jumboree
A Vibrant Sanctuary for Families to Explore and Connect with Animals Through Interactive Adventures
Jungle Jumboree
Domain
Wildlife Sanctiary
Platform
Illustration
Figma
Duration
3 weeks
Shaping a Brand of Wildlife Discovery and Family Fun
Jungle Jamboree Zoo is a unique wildlife sanctuary designed to provide a dynamic and immersive experience for children and families. Rooted in the concept of adventure, education, and interactive engagement, the zoo aims to create a vibrant space where kids and parents can connect with the wonders of the animal kingdom.
Understanding the Bigger Picture
The Context
The Jungle Jamboree Zoo project is focused on crafting a compelling brand for a unique wildlife sanctuary designed exclusively for children. This zoo features only friendly, interactive animals, creating a safe and engaging environment where kids can learn about and connect with the animal kingdom. The project begins with defining the MVP (Minimum Viable Product) and establishing the brand's positioning. Following this, a complete brand identity is developed, including collateral such as posters, merchandise, social media posts, and other materials to bring the brand to life.
The Target audience
Primary Target audience
Families and children
School Students
Wildlife enthusiasts
Secondary Target audience
Tourists
Senior citizen
Environmental enthusiasts
Defining the
Minimum Viable Product (MVP)
Mission
To inspire and educate the next generation of environmental stewards by providing a unique and interactive zoo experience that fosters curiosity, empathy, and a deep appreciation for the wonders of the animal kingdom.
Vision
Jungle Jamboree envisions a world where every child is connected to nature, empowered with knowledge about wildlife conservation, and inspired to take action for a sustainable future.
Purpose
We aim to inspire a love for animals and nature in children, foster wildlife conservation, and offer an engaging educational platform that creates lasting, positive environmental experiences.
Tone of Voice
Enthusiastic and Playful
Welcoming and Inclusive
Educational and Informative
Memorable and Nostalgic
Brand Positioning
Gentle Creatures Sanctuary
Tranquil encounters with dolphins, seahorses, tortoises, and frogs in specially designed zones.
Kid-Friendly Jungle Zones
Themed play areas and interactive installations for young explorers
Interactive wildlife encounters
Engaging live shows featuring playful lemurs, capuchin monkeys, and majestic red pandas
Unforgettable memories
A promise of laughter, learning, and unforgettable moments, creating lasting memories for families.
Conservation Commitment
Information about endangered species and conservation efforts at the Conservation Corner.
Purpose in every detail
The design execution for the Jungle Jamboree Zoo project focuses on creating a vibrant and cohesive brand across platforms. The website acts as the central hub, with a user-friendly booking system and playful, family-friendly visuals. In addition, bold and educational posters have been designed to highlight the zoo's animals, aligning with the theme of adventure and exploration.
To reach a wider audience, a social media strategy was developed with interactive posts, quizzes, and contests to drive engagement.
The brand's visual identity remains consistent across the website, posters, and social media. Performance tracking and feedback ensure continuous improvement, making Jungle Jamboree Zoo an engaging and inviting experience for families.
Harmonizing the look
The visual guide presents a branding concept for a potential experience called "Jungle Jumboree." The overall theme revolves around a wild and adventurous jungle setting. The design includes a playful font, a whimsical logo, a vibrant color palette, and various elements related to the jungle theme.
About Logo
The Jungle Jamboree logo, with vibrant colors and a cleverly integrated "J," features a giraffe, frog, and hornbill. This trio symbolizes the zoo's commitment to showcasing diverse wildlife from different ecosystems. It represents unity in diversity, inviting exploration and emphasizing the zoo's inclusive space for families and animal enthusiasts.
Logo Exploration
Before finalizing the Jungle Jamboree Zoo logo, I researched and created multiple design concepts to capture the zoo's playful and educational spirit. This iterative process allowed me to refine the ideas and select a logo that perfectly aligns with the brand's vibrant identity.
Typography Exploration
I explored various typography styles to complement the logo and align with the brand’s energetic and engaging character.
Color Exploration
I explored various vibrant colors to finalize the perfect color palette for the brand.
Logo Misuse
I explored various typography styles to complement the logo and align with the brand’s energetic and engaging character.
Collaterals
Collaterals were created for the brand to support and enhance its visual identity.
Jungle Jumboree
A Vibrant Sanctuary for Families to Explore and Connect with Animals Through Interactive Adventures
Jungle Jumboree
Understanding the Bigger Picture
Jungle Jumboree
Domain
Wildlife Sanctuary
Tools Used
Illustrator
Figma
Duration
3 weeks
Shaping a Brand of Wildlife Discovery and Family Fun
Jungle Jamboree Zoo is a unique wildlife sanctuary designed to provide a dynamic and immersive experience for children and families. Rooted in the concept of adventure, education, and interactive engagement, the zoo aims to create a vibrant space where kids and parents can connect with the wonders of the animal kingdom.
The
context
The Jungle Jamboree Zoo project is focused on crafting a compelling brand for a unique wildlife sanctuary designed exclusively for children. This zoo features only friendly, interactive animals, creating a safe and engaging environment where kids can learn about and connect with the animal kingdom. The project begins with defining the MVP (Minimum Viable Product) and establishing the brand's positioning. Following this, a complete brand identity is developed, including collateral such as posters, merchandise, social media posts, and other materials to bring the brand to life.
The
Target audience
Primary Target audience
Families and children
School Students
Wildlife enthusiasts
Secondary Target audience
Tourists
Senior citizen
Environmental enthusiasts
Defining the
Minimum Viable Product (MVP)
Mission
To inspire and educate the next generation of environmental stewards by providing a unique and interactive zoo experience that fosters curiosity, empathy, and a deep appreciation for the wonders of the animal kingdom.
Vision
Jungle Jamboree envisions a world where every child is connected to nature, empowered with knowledge about wildlife conservation, and inspired to take action for a sustainable future.
Purpose
We aim to inspire a love for animals and nature in children, foster wildlife conservation, and offer an engaging educational platform that creates lasting, positive environmental experiences.
Tone of voice
Enthusiastic and Playful
Welcoming and Inclusive
Educational and Informative
Memorable and Nostalgic
Brand Positioning
Gentle Creatures
Sanctuary
Tranquil encounters with dolphins, seahorses, tortoises, and frogs in specially designed zones.
Kid-Friendly Jungle Zones
Themed play areas and interactive installations for young explorers
Interactive wildlife
encounters
Engaging live shows featuring playful lemurs, capuchin monkeys, and majestic red pandas
Unforgettable memories
A promise of laughter, learning, and unforgettable moments, creating lasting memories for families.
Conservation
Commitment
Information about endangered species and conservation efforts at the Conservation Corner.
Purpose in
every detail
The design execution for the Jungle Jamboree Zoo project focuses on creating a vibrant and cohesive brand across platforms. The website acts as the central hub, with a user-friendly booking system and playful, family-friendly visuals. In addition, bold and educational posters have been designed to highlight the zoo's animals, aligning with the theme of adventure and exploration.
To reach a wider audience, a social media strategy was developed with interactive posts, quizzes, and contests to drive engagement.
The brand's visual identity remains consistent across the website, posters, and social media. Performance tracking and feedback ensure continuous improvement, making Jungle Jamboree Zoo an engaging and inviting experience for families.
Harmonizing the
look
The visual guide presents a branding concept for a potential experience called "Jungle Jumboree." The overall theme revolves around a wild and adventurous jungle setting. The design includes a playful font, a whimsical logo, a vibrant color palette, and various elements related to the jungle theme.
About Logo
The Jungle Jamboree logo, with vibrant colors and a cleverly integrated "J," features a giraffe, frog, and horn-bill. This trio symbolizes the zoo's commitment to showcasing diverse wildlife from different ecosystems. It represents unity in diversity, inviting exploration and emphasizing the zoo's inclusive space for families and animal enthusiasts.
Logo exploration
Before finalizing the Jungle Jamboree Zoo logo, I researched and created multiple design concepts to capture the zoo's playful and educational spirit. This iterative process allowed me to refine the ideas and select a logo that perfectly aligns with the brand's vibrant identity.
Typography
exploration
I explored various typography styles to complement the logo and align with the brand’s energetic and engaging character.
Color Exploration
I explored various vibrant colors to finalize the perfect color palette for the brand.
Logo Misuse
I ensured the logo's proper use by clearly defining what not to do with it, preventing any misuse.
Collateral
Collaterals were created for the brand to support and enhance its visual identity.
Asiatic Elephants
The Asiatic Elephant, native to Asia's forests and grasslands, is a keystone species vital for ecosystem balance. However, rampant habitat loss, human-elephant conflict, and poaching for ivory pose severe risks to their survival. Urgent conservation efforts are paramount to ensure these gentle giants continue to roam our planet's landscapes.
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Jungle Jumboree
Habitat
Thrives in diverse Asian environments, including forests, grasslands, & wetlands.
Appearance
Slightly smaller than African elephants, known for their smaller ears and distinctive trunk features.
Role in ecosystem
Keystone species for biodiversity
Diet
Herbivores, vast daily vegetation intake.
Threats:
habitat loss, human-elephant conflict, poaching, and habitat fragmentation.
EXTINCT
EXTINCT IN THE WILD
CRITICALLY ENDANGERED
ENDANGERED
VULNERABLE
NEAR THREATENED
LEAST CONCERNED
Asiatic Elephants
