DigiYatra
Taking Flight: Elevate Your Air Travel Experience with Streamlined Solutions and Smart Connectivity
DIgiYatra
Domain
Hospitality and travel
Platform
Mobile Application
Duration
3 weeks
Understanding the Bigger Picture
To define, ideate and redesign the Digiyatra government-made app, simplifying its user interface and incorporating additional features.
DigiYatra transforms air travel by integrating advanced features like seamless bag check-in, live tracking, and an all-in-one flight management system. It simplifies the travel experience, offering convenience and efficiency, making it easier for travelers to navigate every aspect of their journey.
The Context
The redesign of DigiYatra transforms air travel into a more streamlined and efficient experience. Key features include advanced bag check-in to simplify luggage handling, real-time tracking for up-to-date flight and baggage information, and comprehensive flight management for a centralized travel experience. This updated platform aims to be the ultimate digital companion, enhancing convenience and ensuring a smoother journey from start to finish.
The Problem Statement
Travelers faces significant challenges during air travel includes last minute issues such as flight delays, cancellations, baggage misplace and many more . Additionally there is a lack of unified platform exacerbates communication gaps and hindering timely updates.
The journey from
chaos to charity
Empathize
User research
Interview
Personas
Define
Ideation
Analyze
Ideate
Navigation flow
Branding
Wireframes
Design
User Interface
Accessibility
Test
Heuristic Evaluation
Takeaways
Feedback
Empathy Map
An empathy map was created to gain a deeper understanding of travelers' needs, emotions, and pain points during their air travel experience. This tool helps ensure that the DigiYatra redesign addresses real user concerns, creating a more intuitive and user-centered platform.
Key Insights
Seek a real-time flight tracking solution with integrated access to complimentary airport services in case of delays.
Travel management app that consolidates cabs, hotels, documents, and other itinerary details for seamless organization.
Luggage tracking system to stay informed about baggage status, including misplaced items or changes in the luggage belt.
User Journey
A user journey map was developed to visualize travelers' interactions with DigiYatra, identifying pain points and opportunities for improvement to enhance their overall experience.
User Persona
User personas were created to represent the diverse needs and behaviors of travelers, guiding the DigiYatra redesign to better address their specific preferences and challenges.
Comparative Analysis
A comparative analysis between Emirates and DigiYatra was conducted to benchmark DigiYatra's features and user experience against a leading airline. This comparison helps identify strengths and areas for improvement, ensuring that DigiYatra offers competitive and superior air travel solutions.
Insights &
common problems
Enhancing air travel
Common ground and challenges shared by passengers, pilots, and cabin crew for better understanding and improve overall user experience for air travelers.
Common problems
Communication challenges: Varied instances of dissatisfaction arise due to unclear communication regarding flight delays, cancellations, or changes in schedule.
Luggage Issues: Instances of delayed or overlooked loading.
Centralized Itinerary Management: Explore the challenges of scattered trip details and the benefits of a centralized approach for efficient and stress-free travel planning.
Brainstorming
Idea 1
For baggage - airline (Air India) drop of service for prior baggage check in from user’s location.
Idea 2
Subscription model for premium services at a nominal rate.
Idea 3
Loyalty Program: Partner with airline to offer exclusive services and travel credit points that can be used in the end.
Idea 4
Hotel Concierge services: if they offer a luggage check in service where they can transport your luggage at airport on your behalf.
Informative Architecture
Information architecture was crafted to organize DigiYatra’s content for clear, intuitive navigation and improved user experience.
Purpose in every detail
The design execution of DigiYatra emphasizes a user-friendly and visually appealing experience. It features a clean, modern interface with intuitive navigation, making it easy for users to manage their travel plans and check-in processes. Key functionalities, such as real-time flight and baggage tracking, are seamlessly integrated, ensuring users receive up-to-date information and can handle their travel needs efficiently.
Additionally, the design maintains visual consistency with a cohesive color scheme and typography, reinforcing the brand’s identity.
By streamlining processes like advanced bag check-in and comprehensive flight management, DigiYatra enhances the overall travel experience, balancing both functionality and aesthetics.
Harmonizing the look
The visual design style of DigiYatra is modern, minimalist, and professional. The use of clean lines, bold colors, and a sans-serif font creates a sleek and contemporary feel. The primary colors are dark blue and light blue, while the secondary colors are yellow and orange. The chosen font family is Source Sans Pro. The button states are clearly defined, and the buttons use clear labels. Overall, the design effectively communicates the brand's identity and aesthetic, providing a visually appealing and user-friendly interface.
Building the blueprint
The low-fidelity design of DigiYatra provides a basic layout and structure, focusing on core functionalities and user flows. It serves as a foundation for testing and refining the overall user experience before detailed design work begins.
Refining the details
The high-fidelity design of DigiYatra delivers a polished, detailed interface with refined visuals and interactive elements. It finalizes the user experience by incorporating real design assets and ensuring a cohesive, engaging look and feel.
Timeline
6 h 33 min
Check - in
On time
Terminal 7 Gate -
13 hrs, 43 min
Report delay
Report gate
6:15 am
Wrapping it up!
Creating an app to tackle air travel challenges was a transformative learning experience. Navigating complexities, from flight disruptions to communication gaps, honed technical skills. The journey emphasized adaptability, user-centric design, and the profound impact technology can have on improving real-world issues. Witnessing positive outcomes underscored the potential for meaningful change in travel experiences.
DigiYatra
Taking Flight: Elevate Your Air Travel Experience with Streamlined Solutions
and Smart Connectivity
Understanding the Bigger Picture
DigiYatra
Domain
Hospitality and travel
Platform
Mobile Application
Duration
3 weeks
To define, ideate and redesign the Digiyatra government-made app, simplifying its user interface and incorporating additional features.
DigiYatra transforms air travel by integrating advanced features like seamless bag check-in, live tracking, and an all-in-one flight management system. It simplifies the travel experience, offering convenience and efficiency, making it easier for travelers to navigate every aspect of their journey.
The
context
The redesign of DigiYatra transforms air travel into a more streamlined and efficient experience. Key features include advanced bag check-in to simplify luggage handling, real-time tracking for up-to-date flight and baggage information, and comprehensive flight management for a centralized travel experience. This updated platform aims to be the ultimate digital companion, enhancing convenience and ensuring a smoother journey from start to finish.
The
problem statement
Travelers faces significant challenges during air travel includes last minute issues such as flight delays, cancellations, baggage misplace and many more . Additionally there is a lack of unified platform exacerbates communication gaps and hindering timely updates.
The journey from
chaos to charity
Empathize
User research
Interview
Personas
Define
Ideation
Analyze
Ideate
Navigation flow
Branding
Wireframes
Design
User Interface
Accessibility
Test
Heuristic Evaluation
Takeaways
Feedback
Empathy Map
An empathy map was created to gain a deeper understanding of travelers' needs, emotions, and pain points during their air travel experience. This tool helps ensure that the DigiYatra redesign addresses real user concerns, creating a more intuitive and user-centered platform.
Key Insights
Seek a real-time flight tracking solution with integrated access to complimentary airport services in case of delays.
Travel management app that consolidates cabs, hotels, documents, and other itinerary details for seamless organization.
Luggage tracking system to stay informed about baggage status, including misplaced items or changes in the luggage belt.
User Journey
A user journey map was developed to visualize travelers' interactions with DigiYatra, identifying pain points and opportunities for improvement to enhance their overall experience.
User Persona
User personas were created to represent the diverse needs and behaviors of travelers, guiding the DigiYatra redesign to better address their specific preferences and challenges.
Comparative
analysis
A comparative analysis between Emirates and DigiYatra was conducted to benchmark DigiYatra's features and user experience against a leading airline. This comparison helps identify strengths and areas for improvement, ensuring that DigiYatra offers competitive and superior air travel solutions.
Insights &
common problems
Enhancing air travel
Common ground and challenges shared by passengers, pilots, and cabin crew for better understanding and improve overall user experience for air travelers.
Common problems
Communication challenges: Varied instances of dissatisfaction arise due to unclear communication regarding flight delays, cancellations, or changes in schedule.
Luggage Issues: Instances of delayed or overlooked loading.
Centralized Itinerary Management: Explore the challenges of scattered trip details and the benefits of a centralized approach for efficient and stress-free travel planning.
Brainstorming
Idea - 1
For baggage - airline (Air India) drop of service for prior baggage check in from user’s location.
Idea - 2
Subscription model for premium services at a nominal rate.
Idea - 3
Loyalty Program: Partner with airline to offer exclusive services and travel credit points that can be used in the end.
Idea - 4
Hotel Concierge services: if they offer a luggage check in service where they can transport your luggage at airport on your behalf
Information
architecture
Information architecture was crafted to organize DigiYatra’s content for clear, intuitive navigation and improved user experience.
Purpose in
every detail
The design execution of DigiYatra emphasizes a user-friendly and visually appealing experience. It features a clean, modern interface with intuitive navigation, making it easy for users to manage their travel plans and check-in processes. Key functionalities, such as real-time flight and baggage tracking, are seamlessly integrated, ensuring users receive up-to-date information and can handle their travel needs efficiently.
Additionally, the design maintains visual consistency with a cohesive color scheme and typography, reinforcing the brand’s identity.
By streamlining processes like advanced bag check-in and comprehensive flight management, DigiYatra enhances the overall travel experience, balancing both functionality and aesthetics.
Harmonizing the
look
The visual design style of DigiYatra is modern, minimalist, and professional. The use of clean lines, bold colors, and a sans-serif font creates a sleek and contemporary feel. The primary colors are dark blue and light blue, while the secondary colors are yellow and orange. The chosen font family is Source Sans Pro. The button states are clearly defined, and the buttons use clear labels. Overall, the design effectively communicates the brand's identity and aesthetic, providing a visually appealing and user-friendly interface.
Building the
blueprint
The low-fidelity design of DigiYatra provides a basic layout and structure, focusing on core functionalities and user flows. It serves as a foundation for testing and refining the overall user experience before detailed design work begins.
Refining
the details
The high-fidelity design of DigiYatra delivers a polished, detailed interface with refined visuals and interactive elements. It finalizes the user experience by incorporating real design assets and ensuring a cohesive, engaging look and feel.
Timeline
6 h 33 min
Check - in
On time
Terminal 7 Gate -
13 hrs, 43 min
Report delay
Report gate
6:15 am
Wrapping it up!
Creating an app to tackle air travel challenges was a transformative learning experience. Navigating complexities, from flight disruptions to communication gaps, honed technical skills. The journey emphasized adaptability, user-centric design, and the profound impact technology can have on improving real-world issues. Witnessing positive outcomes underscored the potential for meaningful change in travel experiences.